Everywhere we went in Canberra had these signs - they really pulled out the stops to make us feel welcome. |
The first stop for everyone during the October Human Brochure weekend - the Australian War Memorial. |
Australian Capital Tourism is out to change all that.
Canberra, Australia's capital and the capital city of the Australian Capital Territory, is celebrating its centenary this year, and ACTourism is determined to take advantage of the opportunity to change the city's staid reputation. (If you're not from Australia, you're probably wondering where Canberra is and why you've never heard of it - it's a few hours' drive southwest of Sydney and has an unfortunate reputation for being full of boring politicians, windy days and little else. If you're from Australia, quit sniggering!)
Getting some basic mountain biking instructions from former professional mountain cyclist Jarrod Rando. Photo credit: Australian Capital Tourism |
Fast-forward to the last weekend in October and I was shrieking as I flew (okay, half-flew, half-wobbled) over a series of "rollers" at the ACT's Stromlo Forest Park on a mountain bike, laughing with delight at the sound and feel of a cheetah's purr at the National Zoo & Aquarium, and chatting with a park ranger on the way up to Tidbinbilla's Gibraltar Peak. And, it must be said, making a complete glutton of myself at some of Canberra's best restaurants.
One of my favorite experiences of the weekend - petting Shassa, a playful, middle-aged cheetah with a purr like a freight train, at Canberra's National Zoo & Aquarium. |
I wasn't sure what to expect from Canberra, given its rather dull reputation, but I had a blast and would love to go back. The one big takeaway of the weekend, for me, was that Canberra is actually teeming with fun, historical, delicious, and interesting things to do, depending on what you're looking for. One of my fellow Adventurers, Anthony (@bloodytourist), put it best when he tweeted halfway through the weekend, "So far, I can't comprehend for the life of me why #Canberra has a bad rep. I could fill weeks." The variety of available things to do in Australia's capital will be especially diverse this year, when each month is packed with centenary celebrations.
The Sloe Kid - sloe gin, reposado tequila, mandarin, & lime, a delicious start to dinner at Canberra hot-spot Soju Girl. |
I was thrilled to take part in building the Human Brochure, and I hope to see similar campaigns start to take place worldwide. I had a fabulous time, and I enjoyed sharing my experience as it happened - it's what I do anyway when I travel, but doing so with the idea of encouraging people to visit an underrated destination with a lot to offer added to the fun. I don't know what kind of impact Canberra tourism has seen or will see from this, but I know another campaign like this one would make me sit up and take notice of all the area had to offer and the experiences the people participating in it had.
On the way up to Tidbinbilla Nature Reserve's Gibraltar Peak. Photo credit: Australian Capital Tourism |
The trip written about in this post was paid for by Australian Capital Tourism, at no cost - other than the occasional latte and the risk of sore fingers from tweeting so much - to me. Accommodation, meals, activities, and transport within Canberra were provided; I received reimbursement for the cost of transport to and from Canberra. All opinions, however, are my own.
During the (very few!) hours we weren't out adventuring, the staff of Canberra's Mantra on Northbourne went above and beyond to be sure the Adventure stream was comfortable, supplying us with welcome snacks, a lovely breakfast spread, and snacks, water, and hats for our trip to Tidbinbilla. |